TP-Link appoints new B2B marketing lead in Portugal
TP-Link has appointed Moises Raimundo as its new B2B Marketing Manager for the Portuguese market, strengthening the company’s growth strategy in the enterprise segment. The hire underscores TP-Link’s intent to position its Omada and VIGI brands as go-to solutions for managed networking and smart video surveillance in Portugal.
A profile with Microsoft roots
Moises Raimundo joins TP-Link with more than 15 years of experience in strategic marketing, digital transformation, and business development in B2B settings. His background includes a prominent role at Microsoft, where he led integrated marketing efforts and performance-driven digital campaigns.
Across his career, Raimundo has built expertise in SaaS, B2B services, and strategic consulting, with a particular emphasis on demand-generation programs and digital transformation projects.
Channel- and partner-focused mission
In his new role, Raimundo will lead TP-Link’s corporate marketing strategy in Portugal, concentrating on the partner ecosystem and B2B channel. His brief is to design and implement initiatives that strengthen the positioning of Omada, TP-Link’s managed business networking solution, and VIGI, its IP video surveillance platform, among Portuguese organizations.
“I take on this challenge with the goal of consolidating TP-Link’s position in the enterprise segment, reinforcing the role of Omada and VIGI as reference solutions in the market. The focus is on working closely with partners and developing strategies that maximize the impact of our solutions with organizations,” Raimundo said.
TP-Link accelerates in Portugal’s enterprise market
The appointment signals TP-Link’s ambition to accelerate its presence in the enterprise market through a closer relationship with partners and the B2B channel in Portugal. Hiring a leader with proven experience in digital transformation and customer advocacy points to a results-driven strategy aimed at boosting awareness of the company’s enterprise offerings among integrators and resellers.
